Consultation. Identity Development. Market Research. Cost Analysis. Timeline and Schedule Authoring. Marketing Direction. Relationship Marketing.
- Directed launch of arts non-profit in the local market and media space, using traditional media releases, celebratory concerts, grassroots collateral distribution, and web-based marketing.
- Assumed direction of marketing and events of trendsetting upscale lounge, revamping and launching all marketing channels, including weekly print advertising and dynamic website, causing the immediate exponential growth of sales and profitability.
- Executed identity development campaigns for boutique, sole-proprietor businesses and independent service providers, establishing narrative, generating public copy, designing service marks and identifying elements.
- Coordinated musical recording releases via optical media and brick and mortar distribution for independent artists and start-up labels, supervising project timeline from creative process through manufacture and delivery to market.
